Reviews & Musings

ISBN ‏ : ‎  978-0143463962 Genre: Nonfiction Publisher: Penguin India Year of Publishing : 2024 About the Book Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. About the Author  Hars...

Introduction Source: Amazon.in ISBN :  9789386538260 Genre:  Non-Fiction Publishers: Fingerprint! Publishing Price:  Rs. 299/-  ( I got the book for review from the  publisher )

Introduction Source: Amazon.in ISBN:  9788129148452 Genre:   Non-Fiction / Self Help Publishers:  Rupa Publishing House Price:  Rs. 295/-  ( I got the book for review from the publishe r )

Introduction Source: Goodreads.com Genre: Non-Fiction/Self-help Publishers: Leadstart Publications Price:  Rs. 299/-  ( I got the book for review from the  publishe r )

Introduction Source:Amazon.in ISBN:  978-9384067489 Genre: Non-Fiction/Self-help Publishers: Aleph Book Company Price:  Rs. 299/- ( I got the book for review from the publisher ) 

I am sure there is nobody who hates travelling. But recently I came across a guy who gave me serious travel goals. Now it is one thing to keep wishing and sighing looking at the various road trips people take and another thing to actually experience one. So, this man went on a 30 days trip travelling across India from tip to top recording his experiences with the people he met on the way. Just the idea itself sounds so thrilling on paper but it is much more than just that. So much hard work, meticulous planning, unplanned roadblocks, language barriers, extreme weather climates and all that can be considered a road block is also a part of this trip. But as they say, all's well that ends well. The trip is a lesson waiting to be learnt for all of us in the form of these videos. 

Introduction ISBN: 978-819-3391-204 Genre: Non-Fiction/Self Help Publishers: Books that Inspire Price: Rs. 299/-  ( I got the book for review from the author ) Sammy is an 80 year old billionaire, who finds himself at the peak of his success built on a mountain of sacrifices. He decides to participate in a life he missed to live. Eleven months in a year he leaves behind his identity and money and allows his curiosity and his willingness to experience anything - death even, to take him on life changing adventures and experiences across the world. Loaded with wisdom, surprise, humor and an eagerness to embrace life, The Wise Man Said is a collection of twelve such adventures of Sammy, where his journey becomes his greatest achievement - a life well lived. Behind the Book Source: Goodreads.com

Introduction ISBN: 978-81-7599-4454 Genre: Non-Fiction/Self Help Publishers: Fingerprint Publishing Price: Rs. 250/-  ( I got the book for review from the publisher ) ‘Ignore the Heart and Listen to Your Mind’ is the popular belief. Easier said than done! Man is a social and emotional creature. Be it the professional or the personal sphere, emotions are the driving force behind all our thinking, behavior and actions. The problem is that we are the product of a dysfunctional society that teaches us to be ashamed and afraid of our feelings and trains us to suppress not express. Emotions that are not felt and dealt with, use a lot of our vital energy and create a sea of unhappiness in our lives. The more we ignore and run away from them, the bigger they get and take us further away from happiness. In fact, our happiness quotient depends on how well we understand our emotions and how effectively we deal with them. Not being afraid of our feelings and taking re...

It is not very often that get to interview someone you can proudly call your mentor and also as someone you look up to in more than one ways! For me its none other than author Salil Desai. To let you know more about him,   Salil Desai is an author, columnist and film-maker.

Introduction Genre:Children Fiction Cartoon Series Publishers: Red Turtle books ( I got the book for review from the publisher) Your beloved superhero Mighty Raju is back. Set out on exciting adventures with him and also learn something new with this unique series of sixteen books created keeping young learners in mind. Parents today face great difficulty in making their children study and/or understand concepts. This series is an amalgamation of learning and fun for children through their favourite character, Mighty Raju, a four-year-old superhero. These books have topics ranging from colours and shapes, maths lessons to fun-filled adventure stories to learning about festivals of India and much more. The series will encourage them to learn a variety of concepts in an interactive and engaging manner with the right amount of learning, fun and adventure all packed together. Behind the Book

Source:  www.murtylibrary.com

Today we have Aniesha Brahma with us talking about her love for the written word and all other things close to her heart. Aniesha Brahma is an author who realized her passion for writing at the tender age of six. She also happens to be the social media manager for BEE Books. Her debut novel, The Secret Proposal (2012) was published by General Press and was followed by When Our Worlds Collide (2015) by the same. She blogs at: www.anieshabrahma.com and runs an online magazine, BUZZ Magazine . She can be contacted at: aniesha.brahma@gmail.com . She lives in Kolkata with her family and her five super adorable cats! Twitter  *  Instagram  *  Facebook P.S: Do read about my reviews her works and her story behind becoming a writer HERE

Introduction ISIN:  9788175993907 Genre: Non-Fiction / Self help Publishers: Fingerprint Publishing House Price:  Rs. 250/- ( I got this book from the author for a review ) Open-eyed Meditations is a beautiful compilation of thoughts wherein each meditation takes you on a journey to the past, bringing a secret herb to heal a problem of the present. A true distillation of ancient wisdom tips for modern lives, this unique self-help book uses the wisdom of the Ramayana and the Mahabharata to solve your everyday problems. Beyond the story-line, something deeper is waiting to be discovered from these ancient texts. This book is an attempt to uncover the hidden layer of wealth that is cleverly packaged within the commonly known story lines. Behind the book Source: Goodreads.com

Introduction ISIN:  9789352589708 Genre: Non-Fiction / Self help Publishers: Books that Inspire Price:  Rs. 125/- ( I got this book from the author for a review ) The Calling is a spiritual adventure. It is an encounter with the truth, the wisdom and the force that is innate to us all. At the brink of a divorce and personal breakdown, Arjun took a trip into the heart of the Himalayas, on the insistence of a sadhu, who predicted that the journey up to Hemkund Sahib would align him to his purpose and change his life forever. At every turn the mountains holds secrets and tests that urge Arjun to evolve into the person he had denied to be - himself. Pretenses, falsities, confusions and untruths fall apart as Arjun is forced to confront the mess he had created in his life. What started off as an opportunity to escape reality, turned out to be an opportunity to escape from the dwindling spiral of self-created misery. Filled with spiritual insights and sprinkled with ligh...

Introduction ISIN:  978-8184958966 Genre: Non-Fiction / Self help Publishers: Jaico Publishing House Price:  Rs. 250/- ( I got this book from the publisher for a review ) A world-class manual on why and how to pursue your dreams. Do you aspire to be successful in life? Do you work hard but rarely get the desired outcome? Do you fear your aspirations will expire before you realize them? In his book Aspire before You Expire, bestselling author Dr. Ujjwal Patni shares hard-hitting insights on topics like why people kill their aspirations, how to design your aspirations, mantras of image management, companionship scan, success habits and how to create an ecosystem to fulfill your aspirations. Behind the book Source: Amazon.in

Introduction ASIN:  B01FDC4YQU Genre: Non Fiction / Self help / Inspirational Publishers: Leadstart Publishing House Price:  Rs. 250/- ( I got this book from the publisher for a review ) "Failure destroys lives. It damages confidence and crushes the spirit. Throughout our lives we endeavor to manage our thoughts, actions and results so as not to be branded as failures. However, despite our best intentions, life does have a way of throwing curve balls and surprising us. Things do not always go the way we planned or wished for. Failure happens. And it will continue to happen. For most people failure is akin to a dreaded disease that must be prevented at any cost. Certainly it can never be admitted to. Failure is like fire – it has the power to singe or destroy completely. Few of us remember that failure can also be harnessed creatively. All that it requires is a different perspective. What do we know of failure? More importantly, how much do we know about it? Th...

Introduction ISIN:  978-9385936012 Genre: Self Help / Motivational Publishers:  Bloomsbury India Price:  Rs. 399/- ( I got this book from the  author  for a review ) This book is a warm hearted journey to our most intimate source. It offers us not just a map, but the hat and shoes, not just inspiration, but the actual tools that enable us to get ‘here’ and to authentically express the brightness of our being in each moment of life. Behind the book Source: Goodreads.com

Introduction ISIN:  978-93-52013-73-9 Genre:  Non-Fiction / Spirituality Publishers:  Celestial Books (Leadstart Corp) Price:  Rs. 199/- (  I got the book from the publisher for a review ) The second book of his 3-volume series, is based upon his learning about life and existence derived from ancient Indian philosophy. Spiritualism is defined in the East as the science of higher consciousness and explains Oneness and the harmonious coexistence of Man with the Universe. These pages are about understanding the divine within us; how to live spiritually, moment to moment, and enjoy every aspect of life without assistance from any external source. The niceties of life which we all crave, also create many struggles and conflicts. We reach for books on spiritual development or join spiritual classes or religious centers, hoping for clarity and salvation, only to realize we are more confused than before. In fact, our confusion has been compounded by complexity....