Introduction ISIN: 978-9384315030 Genre: Humour Publishers: Fablery Price: Rs. 15 0/- ( I got this book from the author for a review ) A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. The story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how a businessman may just be minding his...err...business and the 'Invisible Hand' can cause unexpected consequences to arise out of his innocent actions. There is no point blaming the tale for being exaggerated because that is precisely what it seeks to be - an 'exaggeratio ad absurdum' of some facets of the world. Anything you learn from the book - be it the basics of marketing management or a satirical view of Society - you do at your own risk. The tale only dogs t...
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