Reviews & Musings

ISBN ‏ : ‎  978-0143463962 Genre: Nonfiction Publisher: Penguin India Year of Publishing : 2024 About the Book Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. About the Author  Hars...

In Palestine Wail: Poems , Yahia Lababidi creates a profound and unflinching exploration of the ongoing Palestinian crisis, drawing from his own heritage and heartbreak to reflect on a political and humanitarian catastrophe that has unfolded across decades. This collection, imbued with personal history, political outrage, and spiritual contemplation, serves as both a witness to injustice and a call to humanity. The work’s origins lie deeply in Lababidi’s own roots—his Palestinian grandmother, Rabiha Dajani, was forced to flee Jerusalem at gunpoint, a traumatic event that reverberates throughout Lababidi’s poetry.  As an Arab-American writer, Lababidi is uniquely positioned to speak on the intersection of identity, politics, and human rights. His poetry, both personal and political, draws a clear line between the suffering of the Palestinian people and the complicity of global powers in perpetuating that suffering. Through his words, Lababidi eloquently counters the equation that Z...