Reviews & Musings

ISBN ‏ : ‎  978-0143463962 Genre: Nonfiction Publisher: Penguin India Year of Publishing : 2024 About the Book Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. About the Author  Hars...

  ISBN: 978-9395481205  Genre: Non-fiction Publisher: Vishwakarma Publications  Bringing together his experiences as a journalist and a keen observer, David Lepeska writes a raw and gut-wrenching book on Kashmir. Part memoir, part travelogue, and part reportage, Desiccated Land is a page-turner.  The book starts by tracing the history of the region along with his own history, as a student who was dimly aware of the history of Kashmir and the turmoil it has been causing for centuries between India and Pakistan. Lepenska takes us to Nilamata Purana ( likely written in the 7th century ) which tells us the story leading to the birth of this region. He also shares an alternate possibility of the word being derived from a lake ‘Mira’ named after Vedic Sage Kashyapa.  His first visit to Kashmir closely followed by his second (and much longer) visit as a journalist working for the Kashmir Observer after the 9/11 attacks, make for an interesting read. Lepeska had ques...

  About the Book  Women today not only deserve but should expect a pain-free, active lifestyle, no matter their age, no matter their previous experience. In his famed San Diego clinic, Pete Egoscue has taught women of all ages and from all walks of life how to use the Egoscue Method for safe, effective, and permanent relief from chronic pain without prescription painkillers, physical therapy, or invasive surgery. Now he shares his specially adapted “Pain Free” program for women to use at home.  Whether you suffer from back or neck pain, joint discomfort or sore knees, or need more stamina, improved balance, and extra strength, here is a revolutionary and proven approach to self-care that promises optimal health through a simple set of exercises that will transform the way you move and feel — forever! Egoscue shows women how to take back their bodies by recovering and restoring a precious health asset — full, free, flexible motion — that he believes has been drastically ...